Resume

Associate Creative Director – Blue State Digital

2021 – 2023

I worked with several clients with tasks ranging from email copy, creative concept development, paid media content development, social media content development, and website copy. For one client, I provided copy direction and support for an awareness and advocacy campaign. The campaign brought 7,000 new leads to the client's email list and drove 14 million impressions, raising awareness of the case and its implications for people's lives and rights across the country.

Social Media Director – National Domestic Workers Alliance 

2021 – 2020

In that role, I worked on several campaigns that amplified the need for a care infrastructure and the essential role that domestic workers play in our society and economy. One, in particular, was the #IAmADomesticWorker video campaign in which different domestic workers shared their experiences working within the care industry. The campaign launched in March 2021 and generated a 5% increase compared to NDWA’s regular engagement.

Communications Manager of Digital Engagement – iMentor

2020 – 2018

In this role, I launched several social campaigns to increase and amplify the voices of iMentor’s key stakeholders – its students, one campaign I created to achieve this goal was #TheFirst. This campaign featured nine students in their first year of college on iMentor’s Facebook and Instagram. #TheFirst generated an average of 60 likes per post on Instagram, a 5% increase from iMentor’s regular content.

Education

BA in International Relations –May 2010
Syracuse University: Syracuse, NY